Download PDF The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales, by Chris Smith

Download PDF The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales, by Chris Smith

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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales, by Chris Smith

Download PDF The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales, by Chris Smith

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From the Inside Flap

In The Conversion Code you will learn a step-by-step system for capturing and converting online leads into closed sales at the highest rate possible.Today's consumers are savvy, and they have more options than ever before. The same is true for salespeople and marketers. The ability to generate qualified leads and hyper-personalize the sales experience is unprecedented because of the Internet. That's where this marketing guide stands apart from every other resource—it's written by an award-winning salesman who knows how to close deals over the phone the same day. Getting a person's name and email address is one thing, but getting their credit card number takes the practical blueprint inside detailing specifically what to say and when to say it—right down to the most successful tone to use—so you can consistently convince people to buy from you. But, before that, there needs to be someone to call, which is why two-thirds of this book spells out exactly how to generate profitable Internet leads—at a low cost per click, lead, and acquisition—and how to use technology, people, and marketing automation to turn those leads into an endless supply of quality appointments for your sales team. If you're interested in making more money, you won't put this book down because it's so easy to quickly find the authoritative guidance you need to get results. Do you need to generate more Internet leads, need help turning leads into sales appointments, or help closing over the phone? The "How To Crack The Conversion Code" chapter tells you where to go for concrete solutions to each of those problems. This hands-on resource becomes more valuable the more you use it because of such game-changing features as: A new sales script that has been tested and convinces people to buy from you every single day Hard-earned tips and techniques that built fortunes for an A-list of celebrated (and notorious) leaders in sales Unbiased advice on software, platforms, and design strategies from the author's personal revenue-generating toolkit A complete list of the analytics and metrics you should be focused on for your website, landing pages, email marketing, social media and sales—along with what you should do based on what you find Selling in the digital age is easy when you have The Conversion Code.

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From the Back Cover

"IF YOU NEED MORE TRAFFIC LEADS AND SALES YOU NEED THE CONVERSION CODE" —Neil Patel CO-FOUNDER, CRAZY EGG "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." —Oli Gardner CO-FOUNDER, UNBOUNCE "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." —Dan Stewart CEO, HAPPY GRASSHOPPER "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." —Steve Pacinelli CMO, BOMBBOMB

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Product details

Hardcover: 192 pages

Publisher: Wiley; 1 edition (March 7, 2016)

Language: English

ISBN-10: 1119211883

ISBN-13: 978-1119211884

Product Dimensions:

6.3 x 0.9 x 9.1 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

250 customer reviews

Amazon Best Sellers Rank:

#21,823 in Books (See Top 100 in Books)

The first sales book of its kind in a modern, tech world. I've been following Chris for years and when I saw his 20 minute presentation on sales last year I was totally hooked and couldn't wait for the book to be released. The book blew away ALL of my expectations, as it dissects every aspects of not only attracting online leads through landing pages, social media and blogs, but also does what no other book seems to do, which is focus on the actual conversion of the lead. He write like he speaks, which is with passion and charisma.I was 40 pages into the book when I realized I am going to have to read it again as soon as I am done the first time. Its more than a sales book in that it can be used as a manual for everything you do when you are setting up lead conversion. I will be referencing this book for every landing page, Facebook ad and social media post I put out from now on. That was the surprise. What wasn't a surprise was the lead conversion techniques for on-the-phone conversion. The reason it wasn't a surprise is because I'm a Curaytor client and I got sneak peaks into this a few months ago and...wow....It totally blew me away. I don't use "scripts" anymore. I only use The Conversion Code outlines. I taught it to my team back in November and December and our conversion has gone tripled. Learning how to break the barrier on the first 10 seconds of a call, then following up and ever-so-gently interjecting your features and benefits in a way that turns a lead's thinking is nothing short of genius. He may not have invented this but he sure has it perfected.Thank you Chris for putting your heart and sole into this book. Its amazing!

This is hands down one of the best books I've ever read on Internet Marketing.The Conversion Code is literally a MUST HAVE BOOK for anyone involved in utilizing the internet to market, promote and sell their brand/business online. There are tips and tricks in this manual WAY ABOVE what most people know about marketing on the web.As a person involved in digital marketing for close to 21 years, I CAN NOT SPEAK HIGHLY ENOUGH about the info found inside. Since I bought his book, my wife and I have employed a number of his tips and tactics to TRANSFORM the way we are consuming, sharing and engaging with social media-especially Facebook.As a person who purchases ZERO LEADS for any of my businesses, the tactics and strategies he outlines are solid gold in improving organic customer acquisition and becoming more relevant online.If you are an entrepreneur, sales guy/gal or just a person wanting to me more effective online, BUY THIS BOOK TODAY! It is truly a game changer!

Just finished this book. #TheConversionCodeGood nuggets on metrics that matter for analytics. This author is pro Facebook Ads, Email Marketing, & Sales. Chris Smith (author) does a good job at defining some important resources to use for digital marketing.However, his SEO ADVICE, His opinion on it and Google SEO are extremely elementary, and outdated.In Chapter 3 he talks about “optimizing your posts for the search engines”. He gives you about seven tactics to optimize for search, and one of them is an extremely high risk to the point where you could have your website graded a low-quality score (Panda) from Google if you actually took his advice. This is a common problem in the SEO industry, unfortunately.It is hard to read books like this where the authors talk about search tactics like they are “the answer” to SEO. They say things like “use this conversion code”...The tips they are giving are a pile of 💩.

Wow! Chris Smith has written a master guide to what I do and I have a lot to learn. His entertaining style and Innovative ideas are always cutting edge, straightforward, and down to earth. I was excited about this book, but as an online real estate marketer for roughly ten years, I wasn't convinced I would have a lot of "a ha!" moments. It was surprising at just how wrong I was. In fact, I could not put the book down and was highlighting passages like a mad woman. What I found is that I actually only have a decent general knowledge of what I am doing online. The Conversion Code immediately elevated that "expertise" to a completely different level and will continue to do so as I read it repeatedly. The book is written so that readers with any level of knowledge of the subject will have something to learn about and instantly be able to employ these nuggets into their plan. It should appeal to everyone interested in more business through conversions of online lead generation efforts, whether they are a beginner or experienced. Hopefully, my competition will forget to read it. Thanks, Chris!

As a sales manager/coach who gives web leads to my agents, I love this book. I read it myself and then bought a copy for each of my agents as well as our assistant (who is the first point of contact for many of the leads). Everyone seems to have enjoyed the book and their production is up. My team of 8 agents have written over 50 more deals in 2016 as opposed to 2015.Lots of people say that web leads are not good leads, but it's all in how you handle them. I'm excited to see a further improved conversion rate for 2017 and even bigger smiles on the faces of my agents as they hand over more keys and cash more checks.

One of the Best books for a complete guide to the sales funnel I have ever read. And I spend 10-15 hours every week reading or listening to sales books/podcasts. I have a website devoted to sales training, so I am always evaluating sales training materials. For the record, I pay for every book I read, so there is never a conflict of interest.

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