PDF Ebook Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors, by Jeremiah D Desmarais
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Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors, by Jeremiah D Desmarais
PDF Ebook Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors, by Jeremiah D Desmarais
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About the Author
Jeremiah Desmarais has been labeled “One the greatest marketing minds in the financial industry†by executives and thought leaders, Jeremiah (DE-MA-RAY) is a top ranked award-winning insurance marketing advisor, strategist. He’s received over 23 awards and recognitions from Direct Marketing News, Web Awards, Marketing Sherpa and many more. in 2016, he delivered the Tedx Talk ‘The Democratization of Marketing’ to a standing ovation. He’s helped over 100,000 entrepreneurs in 51 countries generate over 2 million leads leading to over $300M in commissions. He was key in building one of the top 17 fastest growing insurance software companies in the country on the Inc 500 List in less than three years, and turned around the marketing systems at a multinational insurance automation firm to increase sales by $26M in only 9 months – effectively tripling sales prospects within 60 days. The firm went to be sold for $1.2B a short time thereafter. He’s been cited on Forbes, CNN and Worth for his revenue boosting initiatives at Inc 500 Fast Growth companies and has consulted for the Fortune 500 companies and the United Nations. He is ranked as one of the country’s Top 40 Direct Marketers Under 40. He resides in Haverhill, Massachusetts.
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Product details
Paperback: 318 pages
Publisher: Morgan James Publishing (February 27, 2018)
Language: English
ISBN-10: 1683504410
ISBN-13: 978-1683504412
Product Dimensions:
6 x 0.8 x 8.8 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
50 customer reviews
Amazon Best Sellers Rank:
#442,576 in Books (See Top 100 in Books)
I normally avoid "guru" type books. I've been to enough pump-u-up seminars during my insurance career to know that they all share a common trait: they get you all jazzed up with ideas, then when you get home to implement them, you find that it's near impossible to duplicate the same results. I have been pleasantly surprised by SHIFT.The book has an excellent format. Desmarais hands you some low-hanging fruit first, fresh off the great idea tree. These are quick and easy to implement, and often free or definitely within the budget of any small business. As you progress through the book, he takes you into more advanced techniques, but absolutely nothing is out of reach. The hardest part is making it through the book. There are so many great ideas, you'll find yourself putting them into place as you go along, chapter by chapter.My sales manager was stuck in 2001 with his marketing ideas. He absolutely did not see the value in any kind of digital effort until he saw the things I was doing after reading SHIFT. This is the most stubborn man I know, who refused to accept any ideas outside of his own. If he can make the SHIFT, anyone can. I'm definitely looking forward to putting even more ideas in place for 2018 and beyond.
Is it time to shift your thinking or at least tweak it a bit? This book is going to open your mind up to doing business differently. You will be delving into the “details†that make you great already and enhance them. For novices, hang on, this will be a fun roller coaster ride. Why not learn from the best, Jeremiah Desmarais has proven repeatedly that he knows what he is talking about. He truly walks the walk.In order to receive, you must give. Shift helps you change how you do business. We are here to help each other and it is our personal expertise that will do it.As a 20 year plus insurance broker I am always thrilled when a book like “Shift†is written. My agency writes primarily Employer Group Health. Our industry is in constant change and how we connect with clients changes quickly. Shift is going to help my agency keep up to date with technology and reach our “stretch†goals for 2017!Jeremiah wrote this book in a way that makes it feel personal to the reader. I feel as though he is sitting directly across from me sharing his knowledge.In the very first section of “Shift†it talks about 1st impressions. You are given websites to visit to find logos, brochure templates and even the most luxurious 32-point Mohawk Superfine paper to use for your business cards! Details are everywhere in this book. He has held nothing back.I have trained with the author before and already knew he liked to share his knowledge. The book has delivered. My agency’s power word for 2017 is “Unstoppableâ€, along with implementing ideas from this book we are already on target for an increase of 50% -75% for 2017.Times are changing and we need to as well. Thank you, Jeremiah, for a well thought out book that will benefit many.
I've been an advisor specializing in retirement for fifteen years. The "missing link", that hing that separates advisors from successful advisors, is their ability to get in front of potential clients...more activity. With this book, that riddle is solved. Jeremiah gives you many powerful and actionable strategies, with step by step instructions. With this tome, you now have the keys to the vault. the only way you can mess this up is to take no action. Personally, I had 22 appointments last week, and already have 15 scheduled for this week. The only reason that your book gets five stars is that is the highest they go. Thanks, Jeremiah.
Shift is a great trove of useful knowledge for the insurance or Financial Advisor looking to help more of their clients and grow their practice. The book is broken down into useful project sections and you can pick and choose which fits your style. Projects are broken down into action steps that can be implemented as soon as today, in some cases.From personal experience, I read two that I definitely know will work as soon as you put them into place. And it was great to read about a technique that an acquaintance at my company was using, it answered a lot of questions. The only way this will not help is if you don't try and implement one of these action plans and stick with it. So, if you want to impact your practice in a positive way, this would be a really useful tool.
Nothing less than expected from Jeremiah. His relentless curiosity, unstoppable experimentation and his bulletproof integrity in doing exactly as he advises others to do is what makes this collection of gems so invaluable. I found it really hard to put this book down, but followed his instructions anyway ("when you find something you like, put the book down and try it, seriously"). Not surprisingly I started getting results for my business and a few surprising personal results as well. Some authors write to sell books, some authors write to generate business for their company, and then there are a rare few who simply want to share everything they've learned and give it away. Do they know it will return dividends to them personally. 100%. But it is why they care to share what they've learned that shines through in this book. You can feel the excitement and passion he has for the work he does dripping from each page, and the hope and care for your results that drive his committed writing. I have two major regrets about this book: One is that feeling you get when you read a classic and you wish you had written the book yourself (not because you can, but because of what it would enable for you in your life if you already had the wisdom to share what's in these pages). Second is the fact that I'm reading this only now, at this age. This should be prescribed reading for every college grad or new recruit even thinking about a career in sales, and especially financial services sales. If, like me, you happen to be a little older, don't delay: READ THIS BOOK NOW, as it will change the way you run your business by tomorrow morning.
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